The Carlon Group

Aetna

Situation:

Aetna was working to promote a new division within their healthcare portfolio and needed some unique social marketing strategies to develop new account creation activities. 

 

Solution:

The Carlon group developed a social outreach strategy that promoted the new product offering to a very specific audience segment. The campaign also utilized a variety of customized landing pages which increased conversion by 12% and allowed the reps to close more business in less time.

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