The Carlon Group

CBS

Situation:

CBS was looking for unique ways to promote their traditional and digital advertising opportunities to local and national agencies.

 

Solution:

The Carlon Group designed an interactive client portal that allowed advertisers and agencies alike to see specific advertising opportunities and the related details for a wide range of programming and promotional inventory. Engagement analytics were also captured to provide the sales dept valuable data on specific areas of interest for follow up activities.  

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