The Carlon Group

Xome

Situation:

HomeSearch.com (currently rebranded as Xome) was a brand new business and was ready for a public launch into the marketplace. They needed a well designed go to market strategy consisting of everything from establishing brand guidelines to retention strategies.



Solution:

The Carlon Group was selected as the agency of record to take the company into the marketplace. A myriad of projects and strategies were developed and executed from acquisition to retention campaigns and everything in between. Revenue for this channel started less than 3 million and grew to over 2.2 billion within 5 years.

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