Identify the process by which the users are coming into the top of the funnel. Support these points of entry with personalized landing pages, dynamic content and trigger based email campaigns.
Knowing what your users/prospects are engaging with on your site will allow for personalized communication delivering more impact.
Establish the process that the user takes through the conversion funnel, and capitalize on “buying signals” along the way. Once these steps are outlined strategic and tactical campaigns are developed and deployed at the appropriate times to sync with the user during the customer journey.